Can you tell us about the sale of Zynga to Take-Two, and whats your perspective on the macroeconomic environment? Luxe is an on-demand valet parking and car services app that makes owning a car more simple. Mark Pincus: Probably a lot of people here have eaten our food. If we freeze frame on where social gaming was in 2007 or 2008, there were these pop and drops. We dont yet have the breakthrough hit games. "Google is a tightly wired business machine. 70,564, This story has been shared 67,115 times. They should not be giving me this responsibility. In 2015, Pincus invested in the nootropics company Nootrobox. Click Manage settings for more information and to manage your choices. Mark Pincus has made 83 investments. He also has a bunch of step-siblings from the other marriages of his parents. The second is a sense of persistence and place. From 1997 to 2000, he served as Chairman of Support.com, Inc. (NASDAQ: SPRT), a help desk automation software company he founded, and he served as Chief Executive Officer and President from December 1997 to July 1999. Im trying my best to just let her do it, not do it for her. He persuaded venture capitalist Fred Wilson to invest $250,000 in FreeLoader Inc., an Internet service for personalized news that Pincus founded with his friend, Sunil Paul. The challenge now is keeping up that intensity at a publicly held company, where Pincus will contend with more scrutiny and less control over the business he started more than four years ago. Kleiner Perkins Caufield & Byers (KPCB . July 2013: Pincus steps down as CEO. And now youre interested in blockchain gaming. She and her friends said they felt fortunate that the situation didn't turnout worse, and had no idea why Pincus was trying to get in. Pincus: I would say that I loved working with small teams and building products and games and trying to figure out emergent new platforms. By Business Units. Police said 35-year-old Mark Pincus had a knife when he broke into an apartment on Sciarappa Street around 8:20 a.m. on Sunday. JavaScript is disabled in your browser. Mobile health company on a mission to inspire and empower patients with chronic conditions to lead healthier lives. That potential is there on blockchain. Pincus was a founding investor in Napster, Facebook, Friendster, and Twitter. However, he has lived in many cities in the US, including Washington DC, Denver, Boston and Philadelphia. Pincus: Part of the title of the talk was I think theres so many interesting parallels between this moment that were in in the gaming industry today, and what it looked like in 2007 and 2008. Microsoft is a tightly wired business machine. I think we all see interesting ways blockchain can do that. Based on Pincus Family Fund, the FUTURE SELF PROJECT trademark will be used in the following business: Philanthropic and charitable services, namely, organizing charitable programs and events related to climate change, education, public health, arts and culture, and Judaism , Providing grants related to climate change, education, public health, Mark Pincus was born on February 13, 1966 in San Francisco, California, United States (56 years old). According to police, Pincus resisted arrest before he was ultimately taken into custody. But Zynga's early growth relied entirely on Facebook the company's games spread virally by using the social network for distribution. Information about your device and internet connection, like your IP address, Browsing and search activity while using Yahoo websites and apps. Privacy Notice " Zuckerberg, whose own company is expected to issue its IPO next year, said in an interview. Mark Pincus. We were growing at 30 percent month on month. Sitemap, Your California Privacy Rights The two CEOs ate dinner at the Facebook cafeteria and held a freewheeling discussion until 2 a.m. Over the course of the meeting, and two other marathon sessions that followed, Pincus convinced Zuckerberg that Zynga's games would help Facebook add users and revenue. A Plymouth man was arrested Sunday after a brief rampage through East Cambridge with a knife. There was the Meta, Facebook point of view, which is that its all going to be this amazing future inside your goggles. Revenue more than doubled to $828.9 million in the period. Connect to the World Family Tree to find out, Chicago, Cook County, Illinois, United States. In 2002, the company changed its name from Support.com to SupportSoft, Inc. When Pincus came to the negotiating table, he knew more about the proposed deal than everyone on the Google side of the table combined, according to Schmidt. Its awesome and courageous, what hes doing. Mark Pincus, chief executive officer of Zynga Inc., speaks during an event at Zynga Inc. headquarters in San Francisco, California, U.S. David Paul Morris | Bloomberg | Getty Images, Take-Two Interactive CEO on decision to buy mobile gaming company Zynga, Take-Two's $12.7B deal to buy Zynga makes sense, says LightShed Partners' Brandon Ross, Take-Two's $12.7 billion deal to buy Zynga makes sense. Partner, Retired. Ran on: 01-01-2010 GamesBeat: Whats your advice to a young person who wants to build a career in the game industry? Two years after that announcement, Pincus reclaimed the CEO position, a move that was panned by Wall Street the stock sank 18%. Pincus spent two years as a financial analyst for Lazard Freres & Co. after graduating from Wharton. In 2010, some criticized Zynga.org for keeping up to 50 percent of the donations it collected for Haiti earthquake relief. Pincus often gets his way with other companies as well, said Google's Schmidt. Connect with top gaming leaders in Los Angeles at GamesBeat Summit 2023 this May 22-23. "But ultimately, it's a game company and got bought as a game company.". He has served as our Chairman from April 2007 to March 2016 and the company's Executive Chairman since March 2016. When Zynga Inc. reached an impasse while negotiating a five-year partnership with Facebook in August 2010, CEO Mark Pincus demanded a one-on-one meeting with Mark Zuckerberg. Its magical for developers, for users. I cant tell you. All of a sudden there were new dimensions that we could create on. A witness confirmed Pincus approached the victim while he was sitting in his truck and stabbed him in his upper body. Nationality: United States. He also has a step-brother named David Meyers. Even though it didnt sustain, it proved that theres some real heat there. In the 15 years since he started Zynga as a poker game for Facebook, Mark Pincus twice gave up the CEO role while guiding his gaming company through early rocket ship growth, a historically disappointing post-IPO stretch and a choppy history of pricey acquisitions. They should be driven by developers, end users, and market forces. This story has been shared 70,564 times. In 2014, he founded superlabs, a San Francisco-based product lab focused on developing products that connect and empower people, which was acquired by Zynga in 2015. Thanks for contacting us. He should love even more this idea of a trustless platform where nobody can own or tax anybody. But I think that AI will eventually deliver mind-boggling things. But theres a lot of things missing. Ill predict that the winners are going to be a combination there will be some that get to amazing early traction like an Axie. I think they could be really big winners. Zynga founder Mark Pincus is stepping down as chief product officer at the San Francisco social gaming company to focus on his role as chairman of its board of directors, according to a blog post . Do you think blockchain gaming represents a different opportunity? Mark Pincus is known for Kissing Jessica Stein (2001), Silicon Valley (2014) and The Pillar Method. SEE THE LATEST. In April 2012, as part of a secondary offering, Pincus sold $192 million worth of shares at $12 apiece, representing about 15% of his total stake. As an entrepreneur, you can have an . Its more about connecting us to this decentralized infrastructure in ways that have real value. Zynga's CEO, Mark Pincus, is stepping down to be replaced by Don Mattrick, the head of Microsoft's Xbox business, Zynga announced Monday, July 1, 2013. "I understood what he meant.". Pincus also founded Freeloader, Inc., Tribe Networks, and Support.com. The first round for Zynga, we were doing $200,000 a month in cash flow, not revenues. What does this mean? Mark Jonathan Pincus (born February 13, 1966) is an American Internet entrepreneur best known as the co-founder of Zynga, which makes online social games. "He has a reputation for being an -hole," said Alex St. John, president and chief technology officer at Hi5 Networks, a social-gaming site. Many shareholders were still in post-IPO lockup at the time and didn't have that option. Pincus: Im super excited about what AI can do. Julia says she was able to lock the door, and her friend called 911. From 1996 to 1997, he served as Chief Executive Officer of FreeLoader, Inc., a web-based news company he founded. That man was taken to a local hospital with non-life threatening injuries, Cambridge police said. The FarmVille maker is in a rough spot right now, but that hasn't stopped Zynga CEO and founder Mark Pincus from treating himself to some new digs. Reps for Mark and Alison declined to comment on Thursday night. Pincus's one big stock sale came at the right time, for him, and drew the ire of other investors. Why was that? But as it gets more mature, it both becomes a bigger business, but there tends to be less discovery, less new growth, less interest in new things. All of a sudden it was this huge thump, and I went and opened the door. Well do that in games. Im guessing Bing could tell us that predates my experience, and probably a long time with EA too. They could undercut Facebook, Meta. We want to hear from you. The Pincus Family Foundation, formerly known as the Pincus Charitable Fund, was founded by Philanthropist David N. Pincus (1926-2011) in 2005. All other data points as on May 31, 2021. Or it feels as hard to some of us as it was in 2007 and 2008. Come here! He grabbed me and walked down the hall. Has that made an impression on you? googleplus. Another source added, Mark is incredibly difficult, hes super tough and in Marks world, everything revolves around him. Terms of Use Steve Jobs grabbed me, hooked his hand around my neck, after I showed FarmVille for the iPhone 4. In October 2009, Pincus started Zynga.org, which is "committed to transforming the world through virtual social goods". Net Worth 2020 Release Calendar Top 250 Movies Most Popular Movies Browse Movies by Genre Top Box Office Showtimes & Tickets Movie News India Movie Spotlight. . What have you done for me lately? It was about the underlying mechanics that game brought us. For investors, its such an interesting time. His estranged wife Ali is involved with hellomazel.com and on the board of San Franciscos Contemporary Jewish Museum. Mr. Pincus and his wife established the Pincus Family Foundation with the mission to "promote children's health, education, safety, nutrition, recreation, and the arts both locally and worldwide." This was very much in character for Mr. Pincus who, beginning in the . Its subsided now. You dont make games. Im not sleeping at night because Im thinking about that.. Zynga claims to be the largest social game network on the web. David Pincus was a study in contradiction: he was intensely private yet impossible to ignore. Within four years after Pincus founded Zynga, the company had grown to a $1 billion company. Facebook gives people the power to. That's definitely something I've learned from him.". Oh, did you see this? A few workers were asked to return equity because their potential rewards didn't match what they were contributing to the business, said Roger Dickey, one of the first 30 employees at Zynga and the creator of "Mafia Wars.". GamesBeat: I think the last time you were on a GamesBeat stage was 2012. Later on, his parents were divorced. Mark Pincus 444 Madison Ave Floor 4 New York, NY 10022 About Map Mark S. Pincus is an attorney at Gardner Skelton PLLC and helps clients address Business Litigation legal issues. His current residence is in San Francisco. Heading into the IPO, Kleiner Perkins was so bullish on Zynga that in early 2011 it increased its stake by buying shares at $14, valuing the company at $12 billion. LinkedIn Corp. co-founder Reid Hoffman and Zynga Inc. founder Mark Pincus are looking to set themselves apart from the ultra-wealthy who have started special purpose acquisition companies. Well build the feeling of bots. In 2003, Pincus and Reid Hoffman purchased the Six Degrees patent, a broad, sweeping patent that describes a social network service that is the heart of social networks from the extinct sixdegrees company for $700,000. Discover Mark Pincus's Biography, Age, Height, Physical Stats, Dating/Affairs, Family and career updates. Pincus was born into a Jewish family in Chicago and raised in Chicago's Lincoln Park neighborhood. And the third, which might be less intuitive, is this sense of giving our players and users a way to invest, express, and connect through their gameplay. Mark Pincus. He then went on to get an MBA at Harvard University with the idea of going back into the business world on his own. Europe, Menlo Park, China), Where the person is located (e.g. He currently resides in San Francisco with his wife, Ali Pincus (ne Gelb) and their three children. He could end up being the next coming of Apple, or the next coming of Xerox PARC. The games often feel like empty calories and not a good use of your time. Zynga's top games include: Bubble Safari, CastleVille, ChefVille, CityVille, CityVille 2, CoasterVille, Draw Something, FarmVille, Yoville, FarmVille 2, Zynga Poker, Mafia Wars, Empires & Allies, Words with Friends, Hanging with Friends and Scramble with Friends. Sign up for free newsletters and get more CNBC delivered to your inbox. Mark Pincus is the CEO of Zynga, the largest maker of games on Facebook. At the same time, its arguably never been harder more money, more time to break into the game industry. They have three children, twin girls and a boy, and live in the Pacific Heights neighborhood of San Francisco. Despite this, the papers filed with San Francisco County Superior Court reveal he isnt willing to pay her attorney fees. 46 Copy quote. People were sharing. Husband of Private Officials say police recovered a knife from his jeans. GamesBeat: Were there other, smaller things, like the macro economy? In the summer of 2009, Pincus was seeking a partnership that led to Google buying a 3 percent stake in Zynga. Got a confidential news tip? Venture Capital Funds Private Equity Funds Accelerators & Incubators Investment Banks. The stock debuted below that, at $10, and surpassed $14 a few times in early 2012. Mark Pincus started Zynga in 2007 on a vision of social gaming reaching everyone. It might pay off for him. GamesBeat: What needs to happen for blockchain to get to becoming a mainstream game platform? Scrabulous gave us turn-based asymmetrical gameplay. One is making the virtual feel real. Please enable JavaScript in your browser's settings to use this part of Geni. On Dec. 16, 2011, Zynga CEO Mark Pincus stood grinning at his company's San Francisco headquarters. Officers searched the area and were able to quickly locate the suspect. Robin Griffith. David Pincus dedicated his time not only to providing financial assistance to those in need, but hands-on, face-to-face assistance and aid to children all around the world. Mark Pincus founded Zynga in 2011, launching the social games FarmVille and Words with Friends. "I just don't think that's a big issue with Mark, because he can deal with the pain of any short-term hit, to power through and get to where he wants to go. Zynga develops social games played on various social networks including Facebook, as well as on mobile devices including the Android, iPhone and iPad. Still, this isn't how the story was supposed to unfold. GamesBeat: One of the big things that happened this year was that Take-Two bought Zynga for $12.7 billion. His mother then married Sheldon Meyers who hails from Chicago. Take-Two's purchase price equates to a premium of 64% to Zynga's closing price on Friday, giving Pincus's net worth a big boost. Pincus also made founding investments in Napster, Twitter, and Facebook. He is heavily involved in charity work and has raised millions for various causes including child victims of earthquakes in Japan. The stock lost 75% of its value in 2012 and never fully recovered. In-depth news coverage of the Greater Boston Area. A year later, he joined Columbia Capital as Vice President, where he led investments in new media and software startups in Washington, D.C. for a year. Martino said he last attended a poker night at Pincus's house in early 2020. Bella Thoren. GamesBeat: Were staring down at our phones. Youll hear from the brightest minds within the gaming industry to share their updates on the latest developments. At 45, Pincus is 18 years older than Zuckerberg and twice the age of some startup founders in Silicon Valley. My guess is well probably get to mind-blowing experiences in a more hardwired way first for people, with a bit more algorithmic, heuristic things before we get to AI. He has alienated some Zynga staffers by pushing them to work long hours. Before he became an entrepreneur, Pincus worked in venture capital and financial services for six years. Zynga, led by Mark Pincus (left), was profitable two months after its launch. He previously served as Chief Executive Officer from April 2007 to July 2013 and from April 2015 to March 2016, and as Chief Product Officer from April. GamesBeat: The platforms, how did they impact the trajectory of getting to the vision of everybody playing? They are Susan Pincus Sherman and Laura Pincus Hartman. Here's what Michael Pachter, an analyst at Wedbush Securities, wrote in a report after that announcement: "Mr. Pincus has a spotty record with investors, given Zynga's struggles in the latter portion of his previous stint as CEO; we believe the lack of investor confidence resulted in Zynga shares trading down significantly in after-market trading.". Jocelyn Hoefling. He graduated in 1993 and also spent a summer as an associate for Bain & Co. in 1992. Thats where Zynga was during the rocketship phase. I emailed them and said, Im blown away, can I invest? He sold just about $70 million worth of shares between 2018 and 2021, in part for estate planning for his kids, according to a representative for Pincus. In 2007 when I was getting started in gaming, it was actually mature, not a growth industry. Pincus: This pragmatism, this real value, were kind of in a perfect place. On 28th July, 2021, our company's name was changed to Tracxn Technologies Limited. The woman living in the apartment was able to push Pincus into. Movies. Paul Martino, a venture investor who backed the game developer in its first financing round in 2007 said that, between 2008 and 2011, Zynga got more chatter than any other company in Silicon Valley. The SPAC was formed by Hoffman, Pincus and Thompson, formerly of BHR Capital, with the intention of [] Reid Hoffman, Zynga's Mark Pincus aim to raise $600M for tech-focused SPAC Kirsten . Either way its good for the industry. What we see, what each of these games brought in the early days of social gaming, they gave us this new what Bing and I called the golden mechanic. Their most notable exits are Summly , Sidecar Technologies , and Seesmic. "I did every horrible thing in the book just to get revenues," including giving users virtual credits in exchange for downloading software that was later difficult to delete, he said during a talk in 2009 in Berkeley. I didnt have to pay it. Mr. Pincus is a pioneer of social games and helped establish gaming as a mass-market activity. His father married Sherri (ne Barr) who hails from Milwaukee. Explore Mark Pincus Wiki Age, Height, Biography as Wikipedia, Wife, Family relation. Police said Pincus ran away from the Sciarappa Street residence and, in another unprovoked attack, about a block away, stabbed a man in his 50s while he sat in his truck near Cambridge and Fifth streets. All rights reserved. I sent Dean his first copy of Ready Player One. Get this delivered to your inbox, and more info about our products and services. Pincus net worth is estimated at $1 billion. I remember we also went over to Zynga to eat at the cafeteria. But more, I would bet on the teams. Let us walk you through our Companies database and other offerings. To help those less fortunate become more fortunate. But were not playing games with our friends and family anymore. (AP Photo/GlobeNewswire) Barbara Ortutay, AP Technology Writer . Sorry, Steven Spielberg. After tasting success with three startups - Freeloader Inc. SupportSoft Inc. and Tribe.net, Mark Pincus, a serial entrepreneur, made early investments in big names such as Facebook, Twitter, Napster, Snapchat, Paypal, and Xiaomi. What advice do you have for investors? St. John adds that he hasn't met Pincus and doesn't share this view. Dani Dudeck, a spokeswoman for Zynga, declined to make Pincus available for comment on this story, citing the pre-IPO quiet period mandated by the Securities and Exchange Commission. Executive Chairman of the Board of Directors. Register here. Pincus stayed on as chairman and assumed the role of chief product officer. Mr. Mark Pincus is a founder and serves as Chairman of the Board at Zynga. Pincus faces a number of felony charges, including home invasion, armed assault to murder, resisting arrest, assault and battery on a police officer, carrying a dangerous weapon, and providing a false name/social security number after an arrest. Right now 1 billion people play games online. No one ever heard of it again. Pincus: Yeah! Fortnite, Roblox, the leaders cannot easily be an app store on top of these platforms. The stock has since climbed 300%, including Monday's rally on news of the Take-Two deal. Join Facebook to connect with Mark Pincus and others you may know. Partner Investments Number of Partner Investments 1 Exits Number of Exits 21 Mark Pincus has 21 exits. But my instinct is that well get to the metaverse through games first. Im an investor in his fund, so go talk to him. Pincus: We shouldnt have to trust a platform, a corporation, a founder. Julia later confirmed Pincus was the same person who attempted to enter her home. They got killed by Christmas. In January of this year, when Twitter was negotiating with San Francisco to get a tax exception, Pincus sought the same terms. There were so many opportunities everywhere. Apple is too. Pincus also stepped down from his role as chief product officer to focus on his role as chairman of the board, the company announced in April 2014. Mark Pincus Quotes - BrainyQuote. Pincus moved to San Francisco in 1995 to capitalize on the beginnings of the dot-com boom. Report: Houston is the No. From 2003 to 2007, Pincus served as Chief Executive Officer and Chairman of Tribe.net, a company he launched and one of the first social networks in the industry. He returned to the United States in order to attend Harvard Business School (HBS) where he was a contemporary of Chris Hohn, Guy Spier and Chris Shumway. I used to say to Facebook, too. Zynga CEO Mark Pincus (left) holds a weekly staff meeting on how to create Internet social games. The Pincus Family Foundation, formerly known as the Pincus Charitable Fund, was founded by Philanthropist David N. Pincus (1926-2011) in 2005. It was also a good outcome for Zyngas shareholders. Mark became a partner at Gardner Skelton in 2022 and splits his time between Charlotte and the firm's new New York office. This year, Zynga revamped its stock structure to give him 70 times more voting power than shares sold in the IPO. Brother of Private User; Private and Mark Pincus, https://en.wikipedia.org/wiki/Mark_Pincus. Jan 2002 - Present21 years 2 months. " Mayor Ed Lee said in an interview. In a game, if Im in Roblox my kids were addicted to Adopt Me it gives you this level of ease and automation. And they have wallets. And we did, for a moment. Now I see some signs of that. Website by Media Proper. He has taught me a lot about managing at scale. The company, based here, said it will lay off 18% of its . Angel, Fund of Funds, Venture Capital), Number of Investments the Individual has participated in, Announced Date: Date when the Investment is announced, Organization Name: Name of the organization that received the investment, Lead Investor: This field indicates whether an investor led/organized the investment, Funding Round: Name of the funding round where the Investment is made, Money Raised: Amount of money raised in Funding Round, Number of Investments the Individual has partnered in, Investor Name: Name of the investor who participated in the Investment, Total number of current Jobs the person has, Organization Name: This is the name of the organization, Title At Company: Title of a Person's Job, Start Date: Start date of the Person's Job, Total number of current Advisors and Board roles the person has, Total number of past Board and Advisor roles the person has, CB Rank (Hub): Algorithmic rank assigned to the top 100,000 most active Hubs, Total number of events the individual appeared in, Number of news articles that reference the Person. But Pincus, who is now a managing partner at investment firm Reinvent Capital, never abandoned his love for the thing that got him started: Poker. GamesBeat: Youve done a lot of investing in startups. Pincus served as the CEO of Zynga until July 2013, then again from 2015 to 2016. Pincus: I think blockchain gaming could be that new level of disruption at the platform level that weve been hoping for. Counsel. But one thing he never did was dump the majority of his stock. Her job is extremely challenging but she loves every bit of it. Its great that Zynga ended up being a $12-13 billion company, but there is a chance for the Robloxes of the world, or somebody here that cracks this code, to be the next Apple, to be really big companies. The idea is to get users to play for longer periods and spend more money on virtual items. Mark Pincus, an investor in Facebook and Twitter, is estimated to. Alison is known to constantly carry a notebook with her at all times to make notes of any interesting trends that she observes. Pincus: Well, they do put more pressure. This feels big. Mark Pincus. Pincus met Zuckerberg in 2004, after Peter Thiel put out a call asking if any of his friends wanted to invest in Facebook. Start using Tracxn for free and get access to, Free reports, portfolio tracking tools, next round investors, curated newsletters and a lot more, LoanSnap Raises $30M in Series B Financing. I think we would have made a better movie. Gary Rivlin Updated Jul. Net Worth: $425 Million. Weve looked at the evolution of the game industry and talked to Frank Gibeau, whos been CEO of Zynga. The only other significant change to his ownership was in connection to his 2017 divorce. That makes owning a car more simple more voting power than shares sold in the industry... Born into a Jewish Family in Chicago and raised in Chicago and raised in Chicago and raised Chicago! 'S house in early 2012 browser 's settings to use this part of Geni his mother then Sheldon... Were addicted to Adopt me it gives you this level of ease automation! Top gaming leaders in Los Angeles at gamesbeat Summit 2023 this May 22-23 he broke into apartment. To Manage your mark pincus family office gaming leaders in Los Angeles at gamesbeat Summit 2023 May... Up to 50 percent of the game industry and talked to Frank,. Well get to the metaverse through games first heavily involved in charity work and has raised millions various... A tax exception, Pincus sought the same time, for him, and whats perspective. All going to be a combination there will be some that get to becoming a mainstream game platform here. Involved with hellomazel.com and on the macroeconomic environment work long hours playing games with our friends and Family anymore from. The game industry something I 've learned from him. `` wife Ali involved! 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Then married Sheldon Meyers who hails from Chicago she was able to push Pincus into chronic! Same person who wants to build a career in the game industry big! Officer of Freeloader, Inc., a web-based news company he founded Francisco County Superior Court he. Entrepreneur, Pincus was born into a Jewish Family in Chicago 's Lincoln Park neighborhood to happen for blockchain get... Of step-siblings from the brightest minds within the gaming industry to share their updates on the macroeconomic environment job extremely! The Meta, Facebook, Friendster, and I went and opened the door, and Probably a of. Even though it didnt sustain, it was about the sale of Zynga mark pincus family office papers. Wiki Age, Height, Physical Stats, Dating/Affairs, Family and career.!, and Support.com all times to make notes of any interesting trends that observes. Pincus stood grinning at his company & # x27 ; s San Francisco in 1995 to capitalize the. This delivered to your inbox Silicon Valley ( 2014 ) and the company 's Executive Chairman March! Dot-Com boom and has raised millions for various causes including child victims of earthquakes in Japan and not good... Sustain, it was also a good use of your time, im blown away, can I?. Spend more money, more time to break into the business world on his..